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10th August 2009 - 22:33

There's no way to anticipate your profits exactly before you actually make them, but there are ways to estimate them.

There are standards of comparison called "industry norms and ratios" that are used by businesses to figure out roughly how much a business should be making in an area. They're broken down by standard industry classification (SIC) code by assets and size, and you can look up the kind of business you're in in your area.

Several groups keep copies of these ratios, but you can usually find them at your local library or by contacting the SBA.